3/30/2023 0 Comments Social media listening![]() Sprout helps us extract trends from conversations that are happening in and around our clients and their industries, which allows us to develop more engaging content. It’s one of the best all-in-one tools for publishing and scheduling posts, social monitoring, and social listening. Sprout Social is the primary social media management platform that we use at Hurrdat. Fortunately, there are a handful of services available to businesses of any size that provide the tools you need to understand your audience better! Sprout Social Popular Social Media Listening ToolsĪpplying social listening is easier said than done, especially if you’re not sure where to start. Instead of just continually offering a steady stream of posts, social media listening can show you exactly what you can do to better suit your customers and communicate with them in a way that makes them feel as though they’re part of the brand, not just a bystander. If you’re trying to shift your social media presence from a monologue toward a conversation, social listening helps. By giving you more insights into influencers who closely align with your brand, you might have an easier time developing partnerships than constantly feeling as though you’re taking shots in the dark. ![]() Social listening can help you organically identify influencers, which can be a useful tool in growing your business. Using that insight, they launched limited-edition cans and merchandise, helping to increase both social media mentions and sales. For example, Anheuser-Busch recognized that hundreds of social conversations each month around their Busch Light brand referred to the product as Busch Latte. Once you measure sentiment, you can take advantage of the opportunities that you find. From there, we were able to develop messaging around our client’s free checking accounts. We learned that one of their competitors was getting rid of free checking accounts due to a sudden increase in mentions and reviews for that competitor. Recently, one of our clients in the banking industry benefited from this. Social media listening can also work in identifying areas where your competitors are doing well or falling short. Social media listening-more specifically, social media sentiment-can help you determine how positive those conversations are. Measures SentimentĪre you launching a new campaign or product? Weeks after you go live, you may see mentions and reviews increase. These insights can also play a vital role in the development of your content marketing strategy. This can lead to developing more robust content, which can lead to more social media engagement. Social listening can help you understand what your customers think of your current content and identify what questions they have. How Does Social Listening Work?īy implementing social media listening into your current social media strategy, you can supercharge what you’re trying to accomplish for your brand online in a few ways. And just like those loaves you’ve seen on Instagram over the past couple of months, social listening improves with practice and upgraded tools. If monitoring is water, flour, and yeast, then listening is kneading, stretching, and baking those ingredients into bread. Listening analyzes that data, pulls insights, and puts those insights into action. ![]() Social listening takes this data and works to answer “why” it’s happening. This practice helps you understand both what has happened and where you’re meeting (or missing) goals and benchmarks. That is, collecting mentions, engagements, impressions, and other key performance indicators. Social media monitoring is another way of saying reviewing social media analytics. While the two are similar-and often used interchangeably-it’s essential to differentiate between social monitoring and social listening to better understand how they work together. It’s an important practice that you should start implementing into your social media strategy as soon as you’re able because you’re likely missing out on important information from your customers. It provides context to where your brand is showing up on social channels and gives you actionable information to use toward improving your online presence. Social media listening is the analysis of a brand’s social media data for actionable insights and the implementation of those insights. ![]()
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